The world loves the story of the lone crusader (who happens
to be young, attractive, and usually from an elite university). Social entrepreneurs, specifically those from
the United States and occasionally Europe who are flocking to the Global South to save the poor while living large,
are the latest answer to all the “failures” of the non-profit and public
sectors. And there are plenty of “impact”
investors ready to fund them, and foundations ready to crown them with admiring
awards. It’s all good, except for the
fact that many of these (expensive!) ventures fail to deliver any value.
Some investors have set up shop in the Global South so that they have a
front-row view of the action and can get their hands dirty. Many other investors
are unwilling or unable to do this. As
a result, social entrepreneurs sometimes take advantage of the fact that
potential investors are not always savvy about the targeted markets and
contexts. Over the last few years of
meeting a lot of entrepreneurs, I have come up with a few basic rules of thumb
that may help investors better separate the truly great ideas from the ones
that are pretty unlikely to succeed.
#1 Where is
the entrepreneur based? Or spending most
of their time?
If you were starting up a new company in Silicon Valley,
would you spend most of your time in Tokyo?
Of course not! You’d be living
and breathing the challenges of getting everything up and running on the
ground. Trust me that there are many
additional levels of complexity when you try to do this in a developing country—from
electricity, to establish occupancy in an office, getting permits, to the
informal powers that will inevitably expect a cut if you want to avoid their
wrath. None of this can be done
remotely.
If the CEO is spending less than 80% of their time onsite, I’d
be deeply skeptical that a.) they actually know what’s going on, and b.) that
they are qualified to talk about whatever problem they are solving.